Look who's reading us!

They Are: 55% Females & 45% Males

Their Ages Are:

<4950-6060-7070-80>80
4% 34% 36% 19% 8%

Education:

Less than Secondary SchoolSecondary SchoolCollegeUniversityPost-Grad
3% 49% 21% 20% 7%

Fully Retired: 79%

Employed: 21%

Annual Household Income:

Less than $30,000$31,000 - $50,000$51,000 - $70,000$71,000 - $90,000More than $90,000
20% 29% 20% 17% 6%

Retirement Concerns:

  1. Personal Health and Wellness
  2. Financial Security
  3. Housing Requirements

Statistics:

  • 68% of readers own their own homes
  • 16% of readers own second properties
  • 72% of readers have grandchildren
  • 23% of readers own a computer/32% use internet
  • 82% of readers plan on travelling in the next 12 months

Major Purchases Planned:

over the next 12 months

  1. Travel
  2. Home renovations
  3. Home appliances
  4. New home/residence
  5. Computers
  6. Automobile

Travel Destinations:

ranked as follows

  1. U.S.A.
  2. Europe
  3. Canada
  4. Cruises
  5. Caribbean
  6. Other

Their Hobbies & Interests

ranked by popularity

  1. Travel
  2. Reading
  3. Watching TV
  4. Computer/Internet
  5. Crafts/Art
  6. Sewing/Needlepoint/Knitting
  7. Fitness
  8. Sports
  9. Card Games/Board Games
  10. Walking/Hiking
  11. Theatre
  12. Photography/Videos
  13. Volunteering

Readership Habits:

  • Average length of time spent reading a copy of Forever Young: 2 hours
  • Shelf life of Forever Young: 3 weeks
  • Pass-along rate (to friends, family & neighbours): 45%

Take Note!

70% of readers regularly use advertising in Forever Young

93% of readers read Forever Young each month

87% also read daily newspapers

21% also read other seniors' publications

67% of readers read specialty or lifestyle magazines